Google uses geotargeting based on the public IP address of your computer to display content for you. It means that if you access Google’s websites from, let’s say, Germany, then Google will automatically display their content in German for you. This might not be preferred by everyone, though.
What will you learn in this post?
I will show you:
- how to change the language of displayed content through your Google Account
- how to change the language of displayed content through URL parameters
- how to change both the language of content and the location-based content being displayed
- where to read up on Google’s other URL parameters
Change Language Through Your Google Account
To change the language of Google Store, YouTube, and other Google websites, log in to your Google account.
In your Google
And within the
Now, as long as you visit Google’s websites while logged into your Google account, all content will be displayed in the correct language.
Change Language Without Google Account
But what if you don’t have a Google account? Or what if you have one but don’t wish to log into it all the time?
Ordinarily, Google will display your content in the language used in the geographical area linked in Google’s database to your IP address.
The solution to changing the language is rather simple. Use a language specifying parameter in your URLs, such as this:
In the above examples, the pages will be displayed in English.
Now, let’s say that you are browsing from Germany and you type in
What happens is that Google gives you a choice:
You can click on the
Similarly, you are given a choice when going directly to
Change Both Language and Location
Google differentiates what it displays to different people. People coming from the US get served different content than people coming from Germany. Simply changing the language doesn’t change the content being served.
To change both the language and the location-based content being displayed, use the following URL parameters:
In the above examples, you will be served content for US-based customers in the English language.
Google URL Parameters
You can play around much more with Google URL parameters.
Here is a complete list of all language codes (both web interface language and search result language) you can use with Google.
For a long list of Google search parameters, crack open the The Ultimate Guide to the Google Search Parameters.
Obviously, there is no complete list of all Google parameters available. The parameters are Google’s know-how and they are not going to reveal their meaning publicly.
Also, Google’s URL parameters change over the course of years, so it’s not too easy to keep track of them all.
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