How to Monetize Your Blog Using Google Ads

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Bloggers need to earn money to do what they love to do. The easiest way to monetize a blog is to place advertisement on it. The largest and most well-know online ad company is Google. Thus, most bloggers will try to generate profit via Google AdSense.

Google will create the necessary ad codes for you within the AdSense dashboard. Simply go into your Google AdSense account, click My ads and then click on the New ad unit button.

Google will offer you several options to choose from and then generate the ad code for the newly created ad unit. Your best bet is using images and rich media, not only text-based ads.

Save the code generated by Google for later.

Ad Placement

You can place ads anywhere on your blog — above or below the header, in the sidebars, in the content area, and above or below the footer.

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Widget Options

Above the fold means the first screen of your blog that is instantly visible without any scrolling. Below the fold means the areas of your blog which are visible only after some scrolling.

Keep in mind that some placements are more efficient than others. The best placements are above the fold in the sidebars or directly below the header. This is where most visitors scan their screens first and most thoroughly.

However, other placements can also offer some extra earning potential.

Google allows up to three ads per post or page, so it is a good idea to play around with the various placement options available on your website.

Ads in Widget Areas

In WordPress, places where you can add your own image, text, or code are called widget areas. Usually, these can be found in the header, left and right sidebars, and in the footer.

Most good WordPress themes have preset widget areas where you can easily add ads. To find out what widget areas are available in your theme, go to WordPress dashboard > Appearance > Widgets.

Here is an example of what you will see:

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WordPress Theme Ad Widget Areas

In the above image the primary and secondary areas are better known as left and right sidebars. So, we could easily add ads into the sidebars, as well as to the header and footer areas.

Creating Ad Widgets

To make an ad appear in a widget area, you need to create an ad widget.

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Ad Text Widget

To create an ad widget, go to WordPress dashboard > Appearance > Widgets.

Scroll down to the bottom of the window. In its left pane grab the Text (Arbitrary text or HTML.) widget with your mouse and drag-and-drop it into the widget area where you wish your ad to appear.

Now that you have placed the widget into the widget area, click on the down arrow next to it.

Fill in the Title of the widget (name it something like Advertisement). And put the Google code you have saved earlier in the box below the title.

You can set the Visibility of your ad widget, too.

WordPress allows you to determine when to hide or show the widget — you can select a rule based on Category, Author, User, Role, Tag, Date, Page, or Taxonomy.

You can also use the Visibility option to effectively limit the number of ads displayed on a post or a page.

To have the Visibility button available, you need to install the awesome WordPress Jetpack plugin.

After you are done, don’t forget to click on the Save button.

And that’s it.

Final Thoughts

In tomorrow’s post I will show you more advanced methods of placing ads truly anywhere on your WordPress blog, not only into widget areas.

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